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What does STOCK mean as used in Québécois French? (#1034)

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There’s an ad running on Radio-Canada where the speaker says:

Y’a ben trop d’stock.

Maybe you’re getting used to seeing these informal contractions and recognise this as meaning:

Il y a bien trop de stock.

What you might be less sure of though is the word stock.

Although stock can mean stock (as in merchandise), it was used here instead in the general sense of stuff. This is an informal, conversational usage.

Y’a ben trop d’stock.
There’s way too much stuff.

Y’a ben trop d’stock dans ta valise.
There’s way too much stuff in your suitcase.

To pronounce trop d’stock, first say trop. Now put a d sound on the end of trop (like tro’d’). Now add the word stock. Trop d’stock has two syllables.

Remember, ben sounds like the French word bain.

In fact, we’ve seen this use of stock before. In an earlier post, Louis (from Les Parent) is helping his teenaged son with his homework, but his son is having trouble doing it.

Louis doesn’t see why his son shouldn’t understand his homework because it’s below his grade level. He gets frustrated with his son and tells him that what they’re working on is du stock de troisième année, grade three stuff.


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